Know Your Customer

Why the ‘Golden Demo’ Isn’t So Golden!

When I was an application engineer at Altium, I was given the task of creating a golden demo which we would use for a weekly webinar.  A colleague of mine and I managed to pull together a rather intricate 45-minute script that would demonstrate numerous functions of Altium Designer.  Granted, I knew nothing about marketing and I was coming into this job after a decade of test and integration engineering.

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