In a recent article published in PCB Design 007 (January 2018 – See link below), one of the few Ph. D’s in the printed circuit board industry was interviewed regarding thermal issues. In particular, he and a colleague were questioning the numbers that have been long held as definitive facts. When we have an electronic product in our hands, there is a gross assumption that the thermal issues have been well thought out. Between questionable data and lack of knowledge in thermodynamics, this may not be the case.